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Search Engine Optimisation & Pay Per Click

You can have the greatest web design in the world, but if no one can find your website, it won't help your business. We have the expertise to help your business get noticed in search engine results.

Search Engine Optimisation
Search engine optimization improves your site's rankings in search engines. Our approach is to utilise the two most effective techniques of cultivating organic search engine traffic: targeted meta-tags and site content. We target key phrases not only in the code of your site, but also in the content you read on the page.A significant part of doing business on the Internet is getting targeted traffic from all major search engines. Since hundreds of websites similar to yours may be vying for the same kind of exposure, your search engine optimization strategy can be a deciding factor in how much traffic your website gets. Remember that the more relevant traffic you have, the more sales you make. Sound complicated? Inhindsight simplifies and guides you through the process when you partner with us for your Internet marketing needs. Our goal is to improve your brand awareness and visibility, drive qualified leads to your site and, most importantly, increase revenue.



Pay Per Click
PPC stands for Pay-Per-Click advertising. In the Fall of 2000, Google started AdWords, their do-it-yourself pay-per-click advertising system. In this system, anyone can bid to have their ad shown next to the organic search results for specific keywords. Currently Google shows these sponsored ads on the side and (usually) the top of the organic results. Generally speaking, the more you bid for a keyword, the higher your ad will appear on the page. What makes this model so popular over other advertising methods is the fact that you "pay per click". In other words, you only pay if someone actually clicks on your ad and visits your website. Pay-Per-Click advertising is useful for getting traffic immediately but it's important to have a website that effectively turns visitors into customers in order to make more money than you spend. Once you establish that however, PPC can be a powerful and profitable advertising method.

Featured Projects

  • Leading Tyre Centre
    Leading Tyre Centre

    Simple but effective website and company branding, primarily to support a local radio advertsing campaign. Leading Tyre Centre are a Bedford based company selling New and Used tyres.

  • Belmont Security
    Belmont Security

    New design of website for a Business startup. Belmont Security offer Security services throughout the UK, building on over 25 years experiance and going from strength to strength

  • Bristos Group
    Bristos Group

    Re-Devolpment of previous site, incorporating over 50 pages of graphical and database driven content. A client for over 18 months and currently going through a new development plan.

  • Wests Renault
    Wests Renault

    Wests had an existing site and asked for a re-fresh, there new site is full of content, flash banners with a structured database running in the background

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Faq

What exactly is search engine optimization?

 

Definition: Search engine optimization is the practice of guiding the development or redevelopment of a website so that it will naturally attract visitors by winning top ranking on the major search engines for selected search terms and phrases.

How long does it take to see an improvement in your rankings?

 

The amount of time you will have to wait will depend on which techniques are employed in your efforts to optimize your website. Assuming you've rebuilt your site and loaded it onto your server, replacing the old files, you need to be prepared to wait anywhere from a few days to a few months.
If your site has already been on the Web for some time, and is already listed in all of the major directories, then you will probably begin to see improvements in your search engine rankings within 4-6 weeks.

Which is the most used search engine?

 

Google is by far the most used search engine. It provides search results not only on it's home page, but powers other search engines' results as well. Google claims to have indexed over 3 billion pages, but in reality, that number is probably too small. More than 300 million searches a day filter through Google's fingertips.

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